Throughout these 25 years in the profession, I've had the privilege of lending my signature and vision to brands and media outlets that define the region's visual agenda. My professional journey was forged at the heart of Editorial Perfil, where aesthetic precision and deadlines are paramount. There, I channeled my experience into iconic publications such as Caras Uruguay Deco & Moda), Noticias, Supercampo, and Parabrisas magazines, achieving that perfect balance between visual impact and editorial functionality. But my profile extends beyond print: the dynamism of television was another great learning experience, especially during my time at Net TV, where editing for the news program instilled in me a speed of response and narrative timing that I now apply to every audiovisual project. I've also developed visual strategies and identities for international brands like Renner, and led creative processes for publications such as Generación 94 and Impresionarte, among others. Each of these projects represents a distinct challenge that allowed me to demonstrate that design, when backed by a solid foundation and proven track record, is the most powerful tool for a brand to speak with authority.